Google Analytics

There are 2 entries for the tag Google Analytics

Using Regular Expressions in Google Analytics Goals / Funnel Visualisation

Google’s overhaul of all their service UIs seems to be made up of some parts improvement mixed with some parts confusion. I recently wasted a bit of time scratching my head on the Google Analytics goal setup page – it seems pretty obvious once you’ve got it working, however I can see that the UI has potential to let other people make the same mistake I did. The issue I found comes when you’re looking to use regular expressions in your funnel steps. I was setting up a goal for a site which had multiple steps in its wizard,...

Google Analytics on Steroids

GAS, aka, Google Analytics on Steroids looks like it adds some pretty handy functionality to Google Analytics. If you’re not afraid of adding another dependency into the mix, then it could be just what you need to help track more metrics on your sites. Wrappers like this always feel like a double edged sword to me. On the one hand, they offer tempting functionality or features, while on the other hand you really don’t ever know how well supported they’re going to be, so it’s a gamble getting too used to using them – which of course would...