Daring Fireball: The Appeal of the MacBook Air

My thoughts on the Apple Air were initially "Wow", however they moved very quickly to me being critical of it's shortcomings. This Daring Fireball post offers a guide to help people like me understand why the Air is going to be successful:

The key to understanding the appeal of the Air is that you’ve got to stop thinking about technical specs as the primary factors. Here’s an analogy: the MacBook Air is like a sporty convertible coupe. You buy one not for practical reasons, but because it is satisfying to own something beautiful and clever and fun.

Very true indeed. Although I still wish my sporty convertible had a battery which was easily replaced without violating the terms of it's warranty.

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 Print | Posted on Monday, February 18, 2008 4:50 PM |


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# re: Daring Fireball: The Appeal of the MacBook Air

I agree with the sports car analogy, but I strongly disagree about the battery.

When was the last time you actually swapped the battery on your laptop? I've had laptops for the last 7 years and despite using them nearly every day of those 7 years and taking them to lots of silly places without power I've never used the second battery most laptops ship with.

The last two laptops I've had came with two batteries, both laptops were returned at end of lease with the second battery still in it's original shrink wrap.

2/22/2008 9:23 AM | sonic

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My name is Ross Hawkins and I'm a Developer, Consultant and Writer based in Auckland, New Zealand. My current work revolves around ASP.NET, C#, Ajax, SQL Server, and a mix of other Microsoft development technologies. Previously I spent about 11 years working with Lotus Notes/Domino.


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